Pay for your tier, not your headcount.
Pick a MAU tier. Give accounts to your whole team or every client. Only the people who actually log in that month count — idle accounts cost you nothing. Row-level security and white-label included from day one.
- 5 monthly active users
- 1 custom domain & branding policy
- Row-level security included
- 2 ODBC drivers
- Unlimited reports & dashboards
- Built for typical small-team reporting loads
- 30 monthly active users
- 3 custom domains · 5 branding policies
- 5 ODBC drivers + TLS certificates
- Stored procedures & Phrase Manager
- Everything in Starter
- More concurrent load, heavier schedules
- 100 monthly active users
- 10 custom domains · Unlimited branding policies
- Unlimited ODBC + custom driver uploads
- FastCache & Server Sync
- Priority support + chat
- Largest datasets & highest concurrency
- Unlimited active users
- Unlimited custom domains
- Per-tenant datasources + SSH Tunnel
- Dedicated support + Custom SLA
- Everything in Scale
Not sure which plan fits? Use the quick estimator below →
Included in every plan — not locked behind higher tiers
Row-Level Security
Data Tags — automatic per-user filtering
Metabase charges $575/mo · Tableau: Enterprise onlyWhite-Label Branding
Your logo, colors, domain — zero DashboardFox branding
Competitors charge $199–$500/mo extraUnlimited Reports & Dashboards
No cap on what you build
Scheduled Email Delivery
Recipients who never log in don't count as MAU
EU & US Data Regions
Choose where your data lives. GDPR-ready.
Power BI & Tableau: Enterprise onlyWhat this looks like in practice
Two common scenarios — same teams, real numbers.
Agency with 8 clients
30 named seats across the tool. Half are client logins that open a dashboard once a quarter. White-label costs an extra $200/mo on top.
$620/moGrowth plan. All 8 client domains branded. Only 12 users hit the MAU limit most months — well within 30. White-label and RLS included.
$249/moInternal data team, 50 employees
50 viewer seats at $14/seat. Most people check reports once a month or rely on emailed PDFs. Security add-on costs $300/mo extra.
$1,000/moScale plan. All 50 have accounts, but only 22 log in — under the 100 MAU limit. The rest get scheduled PDF reports, free. Security included.
$499/moFind your tier in 10 seconds
Enter your numbers — we'll show which plan fits and what it costs. Want to see what you'd save vs. Power BI, Tableau, or Metabase? Open the full savings calculator →
Everyone who might ever log in
Who actually logs in each month?
MAU is the limit. Infrastructure is the reason.
Each tier isn't just a bigger MAU allowance — it runs on more CPU, memory, and concurrent capacity. If your team runs large dashboards, heavy scheduled jobs, or queries against millions of rows, that's what moves you to a higher tier.
- Standard reporting loads
- Typical dashboard sizes
- Light scheduled delivery
- 1 concurrent scheduled job
Best for: small teams, single client, internal ops reporting
- Higher concurrent user load
- Heavier dashboards & datasets
- 3 concurrent scheduled jobs
- Stored procedures for complex logic
Best for: agencies, multi-client MSPs, data teams serving departments
- Largest datasets & queries
- High-frequency scheduling
- 8 concurrent scheduled jobs
- FastCache for instant dashboard loads
Best for: larger orgs, high-volume agencies, heavy analytical workloads
If you're unsure which tier fits your workload, start on Growth and we'll let you know if your usage patterns suggest a change. We monitor for fair use and reach out — no surprise throttling. See full Fair Use Policy →
Why is this so much cheaper than Power BI, Tableau, and Metabase?
Fair question. Here's the honest answer — three structural reasons, not a bait-and-switch.
You pay for your tier, not your headcount
Most tools bill per named seat regardless of activity. We bill against a tier limit — idle accounts cost you nothing. If 80% of your users check a dashboard once a month, you're not paying for those seats.
Security isn't an upsell
Row-level security, white-label branding, and custom domains are in every plan. Competitors gate these behind $500+/month enterprise tiers because they can. We don't think that's right.
No VC-funded sales machine to pay for
We're bootstrapped. No enterprise sales team hunting maximally extractable contract values. We'd rather build a good product, price it fairly, and grow from customers who stay because it works.
Compare All Features
Exactly what's in each plan. Hover over ⓘ for details.
| Starter | Growth | Scale | Enterprise | |
|---|---|---|---|---|
| $99/mo | $249/mo | $499/mo | Custom | |
| Limits | ||||
| Monthly Active Users | 5 | 30 | 100 | Custom |
| Public View Report Licenses | 10 | 50 | 250 | Custom |
| Concurrent Scheduled Jobs | 1 | 3 | 8 | Custom |
| API Endpoints | 10 | 25 | 100 | Unlimited |
| Custom Domains | 1 | 3 | 10 | Unlimited |
| Branding Policies | 1 | 5 | Unlimited | Unlimited |
| Apps (Semantic Layer) | Unlimited | Unlimited | Unlimited | Unlimited |
| Reports & Dashboards | Unlimited | Unlimited | Unlimited | Unlimited |
| Data Connectivity | ||||
| Native Connections | ✓ | ✓ | ✓ | ✓ |
| Static Egress IP | ✓ | ✓ | ✓ | ✓ |
| ODBC Drivers (Tier 1) | 2 drivers | 5 drivers | Unlimited | Unlimited |
| TLS Certificate Management | — | ✓ | ✓ | ✓ |
| ODBC Drivers (Tier 2) | — | — | ✓ | ✓ |
| SSH Tunnel | — | — | — | ✓ |
| Core Features | ||||
| Data Tags & Row-Level Security | ✓ | ✓ | ✓ | ✓ |
| Raw SQL Queries | ✓ | ✓ | ✓ | ✓ |
| Email Scheduling | ✓ | ✓ | ✓ | ✓ |
| Report Embedding | ✓ | ✓ | ✓ | ✓ |
| API Access | ✓ | ✓ | ✓ | ✓ |
| Login Page Branding | ✓ | ✓ | ✓ | ✓ |
| Advanced Features | ||||
| Stored Procedures | — | ✓ | ✓ | ✓ |
| Phrase Manager | — | ✓ | ✓ | ✓ |
| FastCache | — | — | ✓ | ✓ |
| Server Sync | — | — | ✓ | ✓ |
| Cisco DUO 2FA | — | — | ✓ | ✓ |
| Per-Tenant Datasource | — | — | — | ✓ |
| Administration & Support | ||||
| Audit Log Retention | 30 days | 180 days | 365 days | Unlimited |
| Support | Email + AI Help | Email + AI Help | Priority + Chat | Dedicated |
Need a little more room? Add what you need.
Scale your plan without being forced to the next tier. Stack add-ons as needed — no upgrade required.
Same plan, same features, more capacity. Stack multiple +10 MAU packs if needed.
+10 Monthly Active Users
Add capacity to any plan. Stack multiple packs as needed.
+25 Public View Licenses
View-only access for broader audiences — no login required
+1 Custom Domain
Host dashboards on additional branded domains
+3 Branding Policies
Multiple brand themes for different clients or audiences
Special Programs
Non-Profits & Education
We support organizations making a difference. Contact us for discounted pricing.
Contact Us →Government
Public sector pricing available. We understand compliance and procurement requirements.
Contact Us →Agencies & Resellers
Volume discounts for multi-client deployments. White-label everything under your brand.
Contact for Volume Pricing →Prefer to own it outright?
Same core reporting engine, your servers, your firewall. Starting at $4,995 one-time — first year of upgrades and priority support included. Windows, Linux, or Docker.
Pricing questions
The stuff you're probably wondering about.
