Share dashboards with your whole team or every client. Pay for who logs in — not who has an account.
Connect your database, build dashboards, and share them under your brand — white-label and row-level security included from day one, no upgrade required.
No credit card required · Full access for 90 days · Up and running in a day
Most BI tools charge for accounts that sit idle
Power BI, Tableau, and Metabase all charge per named user — whether they log in or not. Buy 50 seats for your team or clients. If only 12 open a dashboard this month, you're still billed for 50. White-label and row-level security? Those cost extra on top.
If you don't fix this, you either absorb the cost — killing your margin — or pass it to clients, killing the deal. Or you skip BI entirely and keep emailing Excel files, because no tool has ever justified the cost of giving everyone access.
Give everyone an account. Pay only for who logs in that month.
Your tier sets the limit, not your headcount
Pick a tier — 5, 30, or 100 MAU. Create accounts for your whole team or every client. Only people who actually log in that month count against your limit.
Email recipients never count
Send scheduled reports to hundreds of stakeholders via email. They never need to log in — so they never touch your MAU limit.
Row-level security + white-label: included
Not a premium add-on. Not an enterprise tier. Every plan ships with the features other vendors charge thousands a month to unlock.
Connect. Build. Share.
No ETL pipeline. No data warehouse required. Connect directly to your database, build dashboards visually or in SQL, and deliver them to your team or clients — under your brand.
Connect your database
Native drivers for PostgreSQL, MySQL, SQL Server, Oracle and more. ODBC for Snowflake, BigQuery, Redshift. No ETL, no syncing — live queries against your data.
Build your dashboards
Drag-and-drop for business users. Raw SQL and stored procedures for your analysts. 20+ chart types, pivot tables, KPI tiles, and maps — no coding required for most tasks.
Share under your brand
Your domain, your logo, your colors. Row-level security ensures each person sees only their data. Schedule email delivery to hundreds — they never need to log in.
A full BI platform — without the enterprise price tag
Connect your data, build dashboards, and share with your team or clients. Every feature shown below is included from day one — no upgrade required to unlock security or white-labeling.
Exactly how MAU pricing works — and what happens if you surge
Monthly active users sounds simple, but we know you have questions. Here's how it actually counts, and what happens when you have a busy month.
What counts as an MAU
A monthly active user is anyone who logs into the dashboard at least once during the calendar month. Log in 20 times? Still counts as 1.
Send scheduled reports to 500 stakeholders. If they only receive email, they never touch your MAU limit. Zero.
What if we have a busy month?
Nobody gets locked out. Here's exactly what happens when you're trending toward or over your limit:
You'll get a notification when you're trending toward your limit — not a lockout. Time to decide what to do.
Every plan has buffer above the stated limit. One spike won't break anything or trigger billing surprises.
Purchase +10 MAU blocks anytime from your dashboard, or upgrade your plan. No contracts, no calls, no approval process.
If this sounds like you, we built this for you
Agencies & Consultants
You serve dozens of clients. You're tired of emailing static PDFs, manually updating Excel reports, or paying per-seat for tools your clients barely open. You want to deliver reporting as a service — and charge for it.
- White-label everything — your brand, your domain, zero DashboardFox branding
- Manage all clients from one admin dashboard
- Each client sees only their data — automatically, no per-report setup
Data Teams
Your analysts want SQL flexibility. Your business users want drag-and-drop simplicity. You've been told you can't have both without enterprise pricing — and you're tired of gatekeeping access to reports.
- Raw SQL and stored procedures for power users
- No-code builder for everyone else
- Connect directly to your database — no ETL, no syncing pipeline
Growing Businesses
You bought 30 licenses because you thought you'd need them. Six months in, only 12 people actually use reports. You're paying for software sitting idle — and white-label or row-level security would cost extra anyway.
- Pay only for users who actually log in each month
- No penalty for adding occasional or seasonal users
- Unlimited reports, dashboards, and data sources
More than a logo swap — configure the entire experience
Control your brand, your domain, and which features each audience can see. Same platform, completely different experiences. Your clients never know DashboardFox exists.
We have no say in what you charge your clients. Your DashboardFox price stays flat. Charge clients whatever you want for the reporting layer — we never see that relationship. Most agencies use this to turn reporting from a cost center into a revenue line. Charge 10 clients $150/month for reporting and your $249 Growth plan becomes $1,251 in monthly profit.
The features your current tool charges extra for — included here at $99/mo
Battle-tested since 2009. Proven on-premise. Now available in the cloud.
| DashboardFox | Power BI | Tableau | Metabase | |
|---|---|---|---|---|
| Row-level security | ✓ Every plan | Premium+ | Enterprise | Pro ($575/mo) |
| White-label branding | ✓ Every plan | — | — | Pro ($575/mo) |
| Custom domain | ✓ Every plan | — | — | Pro ($575/mo) |
| EU & US data regions | ✓ Every plan | Enterprise | Enterprise+ | — |
| Unlimited dashboards | ✓ | ✓ | ✓ | ✓ |
| 25 active users | $249/mo | $350/mo | $375–$1,050/mo | $585/mo |
Our roadmap was built from lost deals, not a pitch deck.
We've been building BI software since 1999. The problem hasn't changed: tools are either too expensive for small teams or too simple to be useful. Enterprise vendors charge per seat, lock security behind premium tiers, and require dedicated IT staff. So most teams end up emailing Excel files — because they can't justify the cost of giving everyone access.
DashboardFox is built by 5000fish — bootstrapped for 25 years, no venture capital, no pressure to chase enterprise deals. One codebase, refined through real-world use across government, healthcare, finance, and manufacturing.
When you reach out, you're talking to engineers who build the product. When you give feedback, it shapes what we ship next week — not next year.
Read our full story →
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