The short answer

Geckoboard is great at what it does. If you need a clean KPI display on a TV in the office, pulling from SaaS tools like Zendesk or Salesforce, with dashboard loops that rotate automatically and remote screen management — it's simple, fast, and purpose-built for exactly that. The TV experience, Slack/Teams snapshots, and setup speed are legitimately best-in-class.

But Geckoboard is a display tool, not a reporting platform. When you need unlimited dashboards, stored procedures, row-level security, scheduled reports, data transformations, or full white-label with custom domains — you've outgrown what it's designed for. DashboardFox picks up where Geckoboard leaves off, with unlimited dashboards and enterprise features starting at $99/month.

TL;DR — The key differences

  • Unlimited dashboards — not 1, not 20, not 50 Geckoboard's Essentials plan gives you 2 dashboards from $79/month ($24 for each extra). To get 20, you need Performance at $319/month. DashboardFox includes unlimited dashboards in every plan starting at $99/month.
  • Row-level security — not available in Geckoboard at any price Geckoboard doesn't offer RLS at any tier. We include Data Tags and dynamic RLS in every plan — essential for multi-tenant or client-facing analytics.
  • Full white-label — custom domain, branded login, not just a logo swap Geckoboard offers custom logos and themes (a $40 add-on on Essentials, included on Performance), but says it doesn't support white-labeling. DashboardFox includes custom domains, branded login pages, and full branding policies in every plan.
  • Full reporting platform — not just a KPI display Geckoboard is primarily a KPI display tool. DashboardFox is a full reporting platform with stored procedures, semantic layers, report scheduling, and data transformations.

Which one is right for you?

We're not going to pretend we're better in every scenario.

Choose DashboardFox if:

  • You've outgrown simple KPI displays and need full reporting depth
  • You need unlimited dashboards without paying $319+/month
  • Row-level security is a requirement for multi-tenant or client data
  • You need stored procedures, semantic layers, or scheduled reports
  • You want full white-label — custom domain, branded login, not just a logo swap
  • You want a display mode for office TVs with proper security and auto-refresh

Choose Geckoboard if:

  • You need a clean, purpose-built TV/wallboard display with remote management and dashboard rotation
  • You pull primarily from SaaS tools (Zendesk, Salesforce, HubSpot, etc.) and want pre-built widgets
  • Simplicity is more important than depth — you want it set up in minutes, not hours
  • You need KPI snapshots sent automatically via Slack, Teams, or email
  • You don't need row-level security, stored procedures, or scheduled reports

Not sure we're the right fit? Before you decide, here's where we fall short for some teams. See the full breakdown →

  • No pre-built SaaS or marketing connectors — Geckoboard connects to Salesforce, HubSpot, Google Analytics, and 90+ tools out of the box. We connect to SQL databases; you configure your own SaaS data pipelines.
  • No TV loop-display mode — Geckoboard is purpose-built for office TV dashboards that auto-cycle and display without interaction. That's not our model.
  • Mobile experience is being rebuilt — currently not good.

Unlimited dashboards vs pay-per-dashboard

A team that needs 20 dashboards across departments, with white-label branding for an executive portal.

DashboardFox

Starter Plan

$99
/month — unlimited dashboards, full white-label
  • ✓ 20 dashboards (or 200) — no limits
  • ✓ Full branding policies and custom domain
  • ✓ Row-level security included
  • ✓ SQL queries and report scheduling
Geckoboard

Performance Plan

$319
/month (billed annually) — 20 dashboards, 3 editors, 5 screens
  • ✗ 20-dashboard cap — beyond that means custom Enterprise pricing
  • ✗ Custom themes only — no white-label, no custom domain
  • ✗ No row-level security at any tier
  • ✗ No stored procedures, no scheduling, no semantic layer

$99/month vs $319/month — and DashboardFox includes capabilities Geckoboard doesn't offer at any price: row-level security, custom domains, and scheduled reports. Past 20 dashboards, Geckoboard moves you to custom Enterprise pricing, and you still don't get those features.

DashboardFox Starter includes unlimited dashboards, custom domain, row-level security, and scheduled reports. Geckoboard Performance ($319/month) caps at 20 dashboards; no plan offers a custom domain or RLS.

See what you'd pay for the features you actually need Calculate Savings

Geckoboard pricing based on publicly available information from geckoboard.com as of October 2026. Geckoboard replaced its Essential, Core and Pro plans in 2026. Prices shown are for annual billing. Geckoboard may change pricing, tiers, or feature availability at any time. We recommend verifying current pricing at geckoboard.com/pricing.

Feature comparison

These are fundamentally different tools. Here's where that matters.

Feature DashboardFox Geckoboard
Dashboards & Reporting
Dashboard limit Unlimited 2 (Essentials, +$24 each) → 20 (Performance) → custom
SQL database connections ✓ All plans ✓ MySQL, Postgres, MSSQL, Redshift, Snowflake
Stored procedures ✓ Growth+ ✗
Semantic layer / formulas ✓ ✗
Scheduled reports ✓ Snapshots via email/Slack (not full reports)
Data transformations ✓ Limited
Branding & Security
White-label ✓ Full branding policies Custom logo/themes ($40 add-on on Essentials; included on Performance) — no white-label
Custom domain ✓ All plans ✗
Row-level security ✓ All plans ✗ Not available
SSO Session-token SSO and 2FA (app, email, text) on all plans · breached-password checks and lockout · Duo and header-based SSO on Scale+ · native SAML/OIDC in development Enterprise only (custom pricing)
Where Geckoboard leads
Setup simplicity Hours ✓ Minutes
Pre-built SaaS widgets — Database-first ✓ 90+ integrations
Simple KPI displays Full reporting (more complex) ✓ Clean, focused, glanceable

Switching from Geckoboard? We'll help you move.

We'll rebuild your top dashboards so you're not starting from scratch — talk to the people who built it.

Your BI vendor changed. We didn't.

Most teams find us after their reporting vendor changed on them: a big price hike, an acquisition, support that stopped answering, a roadmap that stalled. We've helped teams move off Izenda, Crystal Reports, SSRS, Logi and others — and we've been competing with billion-dollar BI vendors since 1999.

  • Built for the long haul. Bootstrapped and independent, with no investors pushing for an exit. Many customers have been with us for over 10 years.
  • Pricing that doesn't ambush you. Published, flat pricing. No per-seat creep, no surprise renewal hikes, no paywalled security features.
  • You talk to the people who built it. No tier-one queue, no outsourced support. The engineers who wrote the code answer.
  • Upgrades keep your reports working. We ship weekly, and every report you've built carries forward.
DashboardFox fox mascotFree training included. 40+ short video lessons in the DashboardFox Academy, from connecting your first database to row-level security and white-label. No paid onboarding package required.Browse the Academy →

Common questions

DashboardFox fox mascot
Yes, honestly. Geckoboard is designed to be set up in minutes with pre-built widgets and a drag-and-drop interface. DashboardFox is a full reporting platform — there's more to configure because there's more it can do. If all you need is a KPI TV display, Geckoboard's simplicity is a feature, not a limitation. If you need more depth, that's where we come in.
Yes. DashboardFox has a Display Mode that creates a secure, auto-refreshing full-screen view designed for large screens and TVs. You set up a dedicated user with the right security and default filters applied, and the display stays current and logged in without session expiration. That said, Geckoboard's TV experience is more polished for this specific use case — they have purpose-built Send to TV pairing, dashboard rotation loops, and remote screen management that we don't match. If TV display is your primary use case and you don't need reporting depth, Geckoboard is the better fit.
Yes — Geckoboard supports MySQL, PostgreSQL, Microsoft SQL Server, Amazon Redshift, and Snowflake, and you can write SQL queries to pull data. They also offer a SQL-Datasets command line tool for pushing database data into Geckoboard via their API. Where DashboardFox goes further is in reporting depth: stored procedures, semantic layers, data transformations, parameterized queries, and scheduled report delivery. Geckoboard connects to databases, but it treats them as one data source among 90+. DashboardFox is built around the database as the foundation.
Not via pre-built widgets like Geckoboard. DashboardFox is database-first — we connect to SQL databases, data warehouses, and REST API endpoints. If your SaaS data flows into a database or warehouse (Snowflake, BigQuery, etc.), we query it there. If you want drag-and-drop from SaaS tools without a database layer, Geckoboard's approach is genuinely simpler for that.
Every plan, including Starter, includes two-factor sign-in (authenticator app, email code, or text message), screening against known-breached passwords, account lockout after repeated failures, and an audit trail of every sign-in and admin action. Session-token SSO lets users sign in from your own app. Scale and above add Duo, text messages through your own SMS provider, and header-based SSO. Native SAML/OIDC is in development. We don't hold a SOC 2 report — we're upfront about that — but we routinely pass customers' own security assessments, and a BAA is available on any plan with the Compliance Tier. See how we protect your data →
Not yet — and we're deliberate about that. We watched the first wave of "AI BI" produce hallucinated column names and misread data models. We're getting our core semantic layer right first. AI is coming soon: query building in plain language, visualization suggestions, and analysis on your outputs. Model-agnostic — we're not locking into one provider. We'll ship it when it actually works, not when it makes a good headline.
Absolutely. Some teams do exactly this — Geckoboard on the office TV for simple KPI displays with rotation loops, DashboardFox for the serious reporting, client portals, and analytics that need security and depth. They serve different purposes and don't conflict.
Geckoboard prices by dashboards, editors, and screens. Their Essentials plan (from $79/month billed annually) gives you 2 dashboards, 1 editor, 1 screen, and unlimited viewers. Performance ($319/month) gives 20 dashboards, 3 editors, and 5 screens. Enterprise is custom-priced. Extra dashboards, editors, and screens cost more per unit ($24, $20, and $20 a month on Essentials). DashboardFox charges a flat monthly rate based on monthly active users, with unlimited dashboards and reports at every tier.
We source all Geckoboard pricing from their publicly available pricing page. Prices shown are for annual billing — monthly billing is higher. Geckoboard may change pricing, tiers, or feature availability at any time — we recommend verifying at geckoboard.com/pricing.
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